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The Ralph Lauren Corporation is an American company known worldwide for high-quality clothing, accessories, and perfume. Ralph Lauren founded the brand in 1967 and it is headquartered in New York City. Ralph Lauren began his career in the fashion industry as a tie salesman. The first step towards establishing his own fashion label was designing a tie collection for the fashion company Beau Brummel. In 1967, Ralph Lauren opened his first store in New York and showcased his first collection for men. The business model of Ralph Lauren is based on the goal of being a lifestyle company. The brand identity encompasses the American style and the image of luxury and elegance. The company offers a wide range of products for women, men, and children, from the classic polo shirt to cashmere sweaters and leather jackets, as well as accessories such as handbags, belts, and jewelry. The Ralph Lauren Corporation is divided into different divisions, including Ralph Lauren Collection, Polo Ralph Lauren, Ralph Lauren Purple Label, Lauren Ralph Lauren, and RLX. Each division targets specific customer groups and offers different products for different price segments. The Ralph Lauren Collection is the high-end line of the company and offers clothing for formal and glamorous occasions. Polo Ralph Lauren, on the other hand, targets customers who prefer a sporty yet elegant style. Ralph Lauren Purple Label offers tailored suits and is the most luxurious division of the company. Lauren Ralph Lauren is the women's line and offers a wide range of clothing, shoes, and accessories for women. RLX is the sporty lifestyle line and offers clothing for outdoor activities such as golfing or sailing. In addition to the different divisions, the Ralph Lauren Corporation also offers special collections. The company often collaborates with designers to create limited collections that are exclusively sold in certain stores. The most well-known special collections include the collections Ralph Lauren designed for the United States Olympic Games. Ralph Lauren is also committed to environmental and sustainability initiatives. The company plans to reduce energy consumption by 20% and greenhouse gas emissions by 50% by 2020. It also uses sustainable materials in its collections and has committed to complying with animal welfare standards. In summary, the Ralph Lauren Corporation is one of the most well-known and successful fashion and lifestyle brands in the world. The company offers a wide range of products targeting different customer groups and price levels. Ralph Lauren's history shows that the company is always looking for new opportunities and trends to continually offer its customers innovative and appealing products. Ralph Lauren ist eines der beliebtesten Unternehmen auf Eulerpool.com.